10 Ridiculously Easy Ways to Reinvent Your Freelancing Business

Ridiculously easy ways to reinvent your freelancing business

Keeping a steady work regimen can get both hectic and a bit boring at the same time. Here are 10 super easy ways for you to reinvent your freelancing business.

1. Do Something for Free

Occasionally offering a service related to your expertise for free will get you the exposure and advertisement needed for reinventing your freelancing business. Of course, you deserve to get paid for your hard work, dedication, and time, but doing something for free or “pro bono” is good PR.

Think of it this way, you do something for free, the client tells their acquaintances about it, and your work gets praised and shown off. This can allow you to impress and gain more clients.

2. Offer to Genuinely Help by Posting on Social Media

Offering to help advertise a client’s brand will gain you bonus points from the client while letting you increase your following as well.

Posting on social media opens several windows for you to communicate with other creators, customers, and experts in your field.

3. Change the Angle – Look for New Areas That Can Use Your Skill

Yes, indeed, a graphic designer will only be useful for projects that require design; content writers are applicable in projects that typically only involve writing. However, with just some research and resourcing, you should be able to find new areas that can make good use of your skill(s).

Let’s look closely at these two examples:

Graphic designing isn’t limited to simple logos, drawings, or illustrations. This is a talent that can be applied in a lot of areas. Search for the right opportunities and make them yours. For example, a graphic designer can become:

  • An art director or a videographer
  • A drafter for architecture and engineering firms
  • A fashion/game designer
  • UX (User experience) or UI (User interface) designers; and much more!

Moving towards talented writers, frequently posting articles on a blog is great. However, besides blog posts, you can also write:

  • News reports
  • Magazines or scripts
  • Academic writings
  • Film critic reviews; and much more!
4. Offer Unskilled Services

Unskilled services are those that can essentially be done by anyone and do not need special skills. These are routine jobs which may need minimal or no training for successful execution.

These are jobs that can help you utilize free time you may have in between your consulting gigs. Sometimes, doing unskilled work gives your mind the break from other creative work and frequently opens up your mind to solve other issues. You may also find ways to use simple processes you execute doing such work into more creative opportunities within your business.

5. Offer Adjacent Skill Services

Unlike unskilled services, adjacent services are those that are related (closely or not), to your skill. This saves you from looking for a whole new skill, learning it, and finally finding ways to become a professional with that skill.

To help you understand it better, here are some simple examples of adjacent skills for:

  • IT workers > Learning additional languages such as Python, Java, Pascal, etc.
  • Coding > Technical writing
  • Marketing > Psychology
  • Writing > SEO

Offering and taking part in adjacent skill services will surely enhance your creativity, career skills, and perspective.

6. Coaching or Consulting

A freelance career coach helps those who are interested in pursuing the gigster life themselves. Coaching others regarding your niche and the basics of freelancing can immensely build your confidence and can help you establish a sense of authority for yourself.

Career coaching can prove to be a good (extra) source of income for you; it will also further develop your social skills. You may also find new clients or referrals through this.

7. Surround Yourself with Positivity

Many freelancers go through numerous challenges such as:

  • Social isolation
  • Unhealthy diet
  • Poor mental health
  • Imbalance between personal and professional life
  • Stress about fluctuating incomes
  • Poor sleep schedule

While those issues are not easy to deal with, they can be partly addressed by surrounding yourself with positivity.

One way to do so would be by trying to focus on and improve the factors that are within your control. Maintaining a good diet, sleep schedule, and working routine would be the first steps.

After that, you need to open your mind to the world and see it from a positive perspective. Reward yourself for even small accomplishments, be kind to yourself, try not to stress too much on a difficult task.

Try to surround yourself with positive people, rather than those who are constantly negative, since this attitude can rub off on you and affect your outlook.

It is also important to get at least a moderate level of exercise daily, since exercise releases endorphins that trigger a positive feeling in your body.

8. Affiliate Marketing

Affiliate marketing is pursued by numerous internet-users – freelancers or not. Once you start posting affiliate links on all your online platforms, you will have increased opportunities to expand your audience and following, while making some extra income.

9. Collaborate with Other Professionals and Freelancers

Freelancers usually have freedom of time and work, but they can also get extremely busy at times. So, to counter this, consider working with other freelancers to complete projects that require twice (or thrice) the manpower available. Such collaboration can help you grow both professionally and personally.

To successfully collaborate with other freelancers, set some clear rules on key issues like who will handle which parts of the project, and how payments will be made. Frequent communication and a degree of flexibility to deal with unexpected developments are other important considerations.

10. Consider Rebranding

Branding your freelance career is one thing, but if you are an already established gigster, it might be time to polish your brand.

The few following aspects of rebranding can massively help you reinvent your freelancing business:

  • Redesign your logo,
  • Redefine your goals, mission, and target audience,
  • Refining your website and social media accounts,

This gives your brand and your freelancing career a new and improved outlook. You can also use this rebranding opportunity to refocus your career and catch up to the newest trends.

To conclude, a freelancer’s career, once established, shouldn’t be left as it is. It should be improved and reinvented regularly. Hopefully, these 10 ways will help you do so.

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